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Newsletters>
The Mystery of Protein Part 1
April 12, 2008
Hey,
I bet you thought I forgot about you this week.
Lets just say I've had the kind of week that gives people
nervous breakdowns. I see it as a victory that I came out
with nothing more than a scruffy beard and lessons learned.
I want to cover a few topics related to protein drinks.
I think most people know by now that we sell various types
of protein drinks.
And I know that most poeple have some huge misconceptions
on how a protein shake fits into their diet.
Most folks I talk to are under the impression that protein
drinks (or shakes) are only for guys that are trying to
pack on huge amounts of muscle.
While it is true that protein shakes are an important part
of building muscles and getting huge, they are still very
beneficial to everyone else.
Let me give you some examples of how protein shakes can
help achieve different results.
First, we have to remember that protein powder is just a
food supplement. It's like eating a skinless chicken
breast or a can of tuna, but it's liquid. Convenient,
great tasting and takes less time to prepare.
If you are like most people we work with, you probably want
to lose some fat. (Get lean)
Implementing a protein shake into your diet is very simple.
Think of it as a fat free, carb free snack. It can be a
substitute for just about any snack.
Where people go wrong with protein shakes, when trying to
lose fat, is that they ADD them to their current eating
habbits instead of using it as a substitute.
For older individuals who are, whether they like it or not,
losing muscle and bone mass and an increased rate. Protein
can be a life preserver, so to speak.
I often inquire about what people are eating on a daily
basis and 90% of them are not getting a sufficient amount
of protein.
If your diet is not up to par in the protein department you
will be losing muscle and bone mass at an increased rate.
By implementing a protein supplement, you can be sure that
your muscles are nourished and you may feel a little more
jump in your step too. (no gaurantee on the jump part
though)
And of course for the athletes, they are playing hard and
training even harder. Depleting their muscles day in and
day out. They will greatly benefit from an increased
protein intake. Drink one between meals as a snack, and
chug one after training.
I'll tell you more about how and when to use a protein
shake next week in part II.
Stay Strong
Paulv
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